Alex founder of ALEX SWIM eating ice cream in Thailand while wearing handmade bikinis.

About ALEX SWIM

ALEX SWIM was founded by Alexandra in 2022.

Alexandra is a swimwear designer based in Stockholm, Sweden. After studying lingerie and swimwear design in London from 2018 to 2021, she returned to Sweden with a dream and a vision to launch her own sustainable swimwear brand - ALEX SWIM. Each garment is carefully handmade with recycled materials in durable fabrics made to last for many years.

Inspired by the beauty of nature and charming, cute elements, Alexandra designs swimwear that reflects pure happiness. By blending these influences, she creates pieces that capture both the peacefulness of the outdoors and the playful joy of life. With ALEX SWIM, she invites you to embrace the beauty of nature and the happiness of colors.

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Sustainability & Ethics

 

Our swimwear is ethically made in Sweden. Every piece is uniquely handcrafted by Alex herself and made to order. This approach ensures that no excess products are created, reducing waste and promoting sustainability. We design the essential pieces for your swimwear collection, allowing you to mix and match freely across our entire website. Each piece features a timeless design, ensuring it lasts for years to come.

Sustainability
We create our swimwear from abandoned ocean waste, transforming it into regenerated nylon. This unique material is just like brand-new nylon but with properties that allow it to be recycled, recreated, and remolded over and over again.

 

With this infinitely recyclable yarn, we create bikinis without relying on the planet’s resources. Made from the ocean—for the ocean.

In addition to using regenerated fabric sourced from waste, we make sure to use all of our leftover fabric scraps. Currently, we repurpose larger scraps into headbands, and soon, more items made from our smaller scraps will be available on the website. Keep an eye out!