Alex founder of ALEX SWIM eating ice cream in Thailand while wearing handmade bikinis.

About ALEX SWIM

ALEX SWIM was founded by Alexandra in 2022.

Alexandra is a swimwear designer based in Stockholm, Sweden. After studying lingerie and swimwear design in London from 2018 to 2021, she returned to Sweden with a dream and a vision to launch her own sustainable swimwear brand - ALEX SWIM. Each garment is carefully handmade with recycled materials in durable fabrics made to last for many years.

Inspired by the beauty of nature and charming, cute elements, Alexandra designs swimwear that reflects pure happiness. By blending these influences, she creates pieces that capture both the peacefulness of the outdoors and the playful joy of life. With ALEX SWIM, she invites you to embrace the beauty of nature and the happiness of colors.

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Size Guide

When choosing your handmade swimwear, it's important to know your measurements to ensure a comfortable and flattering fit. Use the guidelines below to find your perfect size:

How to Measure:

  • Bust: Measure around the fullest part of your bust, keeping the tape measure comfortably around your back.
  • Waist: Measure around the narrowest part of your waist, just above your belly button.
  • Hips: Measure around the fullest part of your hips, keeping the tape parallel to the floor.

Size Chart:

Size Bust (inches) Waist (inches) Hips (inches) US Size Equivalent
XS 30–32 22–24 32–34 0–2
S 32–34 24–26 34–36 4–6
M 34–36 26–28 36–38 8–10
L 36–38 28–30 38–40 12–14
XL 38–40 30–32 40–42 16–18